Getting Red E Ready To Reach More Farmers
Red E provides durable stainless steel air seeder parts—and expert on-farm rebuild services to boot. We created a professional, action-oriented brand image that supports Red E's commitment to excellence and drive to help farmers maximize their success in the field.
Background
Today, farmers use massive air seeders (or air drills) to quickly and efficiently plant large fields of small grains. Carrying tons of seed and fertilizer, these machines are some of the hardest-working implements on the farm. Red E provides stainless steel replacement parts—and rebuild services—to help them perform as good or better than when they were new.
Brand Transformation
We set out to modernize Red E's branding to reflect the company's status as one of the air seeder industry's most experienced and professional service providers. An updated red and black color scheme emphasizes the premium nature of Red E's product and service offering. And new language guidelines ensure that the company delivers an aspirational message that helps farmers look forward to the possibility of future growth with their air seeders tuned for optimum performance.
